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DENISE MARSA

"Your Voice is the Loudest"

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Tag Archives: advertising

Making a Pass

red-scarf

My one-woman show The Pass will debut this winter. It is a journey of self-discovery with original music and lyrics. Now that I am getting ready to advertise The Pass to audiences, I realize how hard it can be to find one image that depicts what the show represents. I knew I wanted my logo to feature the actual pass I obtained from NYU,  an official sign that I was entitled to use their rehearsal room. But, just as a recipe cannot contain just one ingredient, I had to blend this image with others to create something that would be both eye-catching and showcase my identity. I vetted some ideas with my go-to company Frank Parker / A Creative Experience (LA) who came up with a silhouette of a woman wearing a red scarf. After emailing the work in progress to friends and associates, I solicited feedback; it was overwhelmingly positive re: the scarf, which added vibrant notes of movement and joy. Some people gave input to the text as well; there were 2 choices and the winning choice remains. I also altered a few other things because of comments that came in.

So, here is my logo for The Pass in its final form:

dm_the_pass_logo_master

Please let me know your thoughts and if it inspires you to want to attend my show. My intentions are always to inspire. The songs featured in the show span my songwriting from the 80’s to now. The songs contain many real-life anecdotes, and the vignettes support those experiences. Perhaps they can help you and those seeking out their own path in life to overcome obstacles and come out singing.

Posted bydenise marsaDecember 21, 2016December 21, 2016Posted inUncategorizedTags:advertising, branding, denise marsa, logo, music, musicals, NYU, scarves, songwriting, The Pass, Theater, winterLeave a comment on Making a Pass
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