As I run a small boutique PR & marketing firm, @KeyMediaGroupPR (plug ha!) one of my favorite tasks is writing press releases. I have been complimented on my writing and being a songwriter I understand how to write stories and how to create an arc.
I have recently been working with a friend who is now my unofficial editor. And she is brutally honest with me, and I am so pleased she is. She kicks my butt everytime I send her a new release. And I write more and I learn and I change and it all makes better sense. I am writing even better releases since she stepped in to help.
So what if I carry on with my daily life, as if I am my own editor. What if we all do that? Living a day, really editing what we say, do, think, making each day a piece to be “thoughtful” about. What would I leave out, what would I change? What would each day look like, having a well intended arc, a beginning, a middle, an end. We are all our own editors, afterall.
DENISE MARSA 